Airbnb allows individual homeowners and investment assets to rent out additional space to tourists attending for a hotel option. With SMS, tourists seeing for affordable, productive, or unique lodgings use Airbnb to get speedy answers to booking inquiries.
It is correctly matching passengers and owners for different journey adventures.
Airbnb provides owners with a possible vacancy, or home to post listings that likely customers are viewing for a home to stay can use filters to explore by town, nation, cost, and opening type to find exactly the sort of room that satisfies their requirements. Once customers have obtained a place they’d want to stay, they interact with the owner through the website or mobile app to achieve the features of the booking.
“We often had to resort to manually calling hosts who had not responded and asking them to confirm or deny the request,” said Naomi Arnold, customer service, Airbnb. “Dedicating staff to manually calling hosts takes away from their ability to handle customer support, which is a costly distraction.”
When owners get a booking inquiry by Airbnb, they have 32 hours to take or reject the booking offer. Generally, owners are not at their computer and can’t respond immediately, even if they want to verify the booking. Airbnb needed a way to expedite better user encounter.
Automating an excellent user experience
Airbnb chose SMS to automate mobile interaction between rental owners and possible customers using text messaging. If an owner has not replied to a request, they receive automatic SMS communication from Airbnb with data on the guests, the duration of the asked stay, and the price for the visit. They can then immediately respond with a text.
“We have hosted all over the globe, and they always have their phones with them,” explained Arnold. “By allowing them to accept requests via SMS; we have significantly improved the percentage of successful bookings while saving countless hours of manual calling.”
Airbnb connects people to unique travel experiences, at any price point, around the world. Better user experience equals better business.
Airbnb knows that actual user action can turn into more bookings for owners. Allowing hosts to verify a booking with their mobile phones has raised the number of prosperous bookings and enhanced the exposure for possible guests because they don’t have to pause as long-drawn to hear back on a reservation.
“As a small company, the cost of implementing an SMS infrastructure by ourselves would have been impossible,” said Arnold. “Twilio allowed us to use SMS with our customers and get up and running quickly, without putting a dent in our expenses.”
The best way to automate an excellent user experience is to build a simple system that will do it for you. The reason why I would recommend Airbnb Automatic SMS communications is because of the simplicity of the product. Most companies out there spend millions of dollars on a little idea that does nothing more than moving a button.
My guess is that if you spent even a few hours to understand what you were doing with an auto-responder system, you would have a lot more trouble trying to figure out how to move forward. So let’s get started and go back to the root of what you want to automate: your customer’s experience.
This first step will save you a lot of headaches later, and you can then be in a better position to focus on automating a decent user experience. Your email system should include an autoresponder that automatically emails your customers when a message is sent out and the new content has been added to the website.
Think about the statistics from the Open Rate and the click-through rate. A high open rate is a sign that the users are enjoying your product or service and will continue to use it.
A high open rate also means that they will probably click on the link in the email. High click-through rates will mean that they will leave the website after seeing what you have to offer.
This way you can easily ensure that your company has a high user retention rate and the fact that you can automate this as well means that your product is just as effective as a traditional call center. You will be able to give an edge to any customer that uses your product, and the benefits you will receive are endless.
The next thing to consider is the click-through rate. The idea behind the click-through rate is that you can view that particular action the customer took to complete their interaction with your site.
This can be seen in the open rate as well, and by knowing this you can be able to improve your order delivery or sales conversion rates. A company can begin automating its user experience and begin to build trust by leaving their customers feeling satisfied with the product or service.